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Posts Tagged ‘Super Bowl Ads’

In previous posts, the impact of The Uncanny Valley (or Uncatty Valleys) was discussed through a variety of examples of how CGI can be used to create or alter human forms or other living creatures, along with the impact of such sights on viewers.

In recent months, there were many strong reactions to just how many uses of AI “creatures” were seen in commercials during 2019, such as during the Super Bowl.  Whether they are reflecting current fears or aspirations, or if they are being used to shape perceptions and obsessions with technology and its role in people’s lives, there is no question that how audiences are able to process and decipher digitally-created and manipulated images, particularly those of humans, is a key media question for viewers today.  And for young people, who are generally well-versed in “personal branding” and the current career choice of “influencer,” they might even wonder if those being selected to influence them are even real.

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One of the innumerable lists of best Super Bowl Commercials

Next week is the arrival of one of the key American media events of the year: the Super Bowl.  Talking with people today in the halls of virtually any school or workplace across the nation, there typically seems to be as much excitement about the commercials as the game itself among the millions of people who will be watching the event (clearly, while they are also eating: the Super Bowl has become the second-largest day of food consumption in the U.S. after Thanksgiving and ahead of all the other holidays – so the advertisers are clearly doing something right!… or wrong, depending on your perspective from a health standpoint).

So, I will be updating my extended Close-Up Interview with Kevin Goff, which is featured in Chapter 3 of Moving Images: “Sound and Image.”  Check it out along with the links to some of his finest material.

Also, in celebration of the art of creative advertising, here is a link to an article from Paste magazine that features ads from some of the most celebrated filmmakers of the past few decades (Michel Gondry, Spikes Jonze and Lee, Sofia Coppola, Wes Anderson, and others).  Soon, the juries will be out on a new slate of “Super Bowl Commercials,” which sometimes seem to be more passionate debates than about the merits of the game itself!

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