In a sly ad that played during this year’s Super Bowl, one commercial messed around with our media literacy backgrounds through the familiar context of the local pharmacy: Bryan Cranston made a new appearance in the Walter White persona from Breaking Bad to advertise issues of trust and authenticity related to an insurance company. This piece was penned by Kevin Goff, copywriter and creative director for advertising agency Leo Burnett of Chicago. Yes, that Kevin Goff — our interviewee for Chapter 3 (Sound and Image) of Moving Images. For those wishing to pursue further explorations of principles of communication linked to short-form pieces and advertising, you might want to check out the earlier post What Exactly is that Movie? As a matter of fact, I will be using it for the next couple of weeks in my own classes. You will find lots of fun material to learn from, debate, and play with.
Posts Tagged ‘Bryan Cranston’
Playing with Media Literacy: Walter White at the Super Bowl
Posted in Chapter 3, tagged Bryan Cranston, Esurance, Kevin Goff, Leo Burnett, media literacy, Sorta commercial, Super Bowl Ad, Walter White on February 2, 2015| 1 Comment »
Godzilla! (but where is Robot Man?)
Posted in Chapter 1, tagged Breaking Bad, Bryan Cranston, Fukushima, Gareth Edwards, Godzilla, Juliette Binoche, King Kong, Megalon, Robot Man on May 17, 2014| 1 Comment »
Ah, what did it take to bring Bryan Cranston and Juliette Binoche together?… GODZILLA!
Whatever the case, what an opportunity to look at issues of what moviegoers accept as “entertaining blockbusters” and “terrible movies” and everything in between (or outside of the boxes Hollywood dutifully assembles). Particularly in terms of how what viewers – particularly kids – will accept evolves with time, technology, and taste. As many cinephiles will explain to you, the original “Godzilla” is quite worth watching, and the various issues raised throughout this creature’s storied career also merit close analysis — but we’ll see if time will judge kindly the newest incarnation of the post-World War II quintessential Japanese-sourced menace of the silver screen who is reborn in the wake of Fukushima. Well, for however long humanity has got, now that Godzilla is on the loose again… and never mind all of those enormous insect-creatures that are always the true bad guys: See, we’ve always loved those manly anti-heroes, well before Breaking Bad – just look back to Godzilla and his old pal King Kong…
mediateacherdotnet 