In a sly ad that played during this year’s Super Bowl, one commercial messed around with our media literacy backgrounds through the familiar context of the local pharmacy: Bryan Cranston made a new appearance in the Walter White persona from Breaking Bad to advertise issues of trust and authenticity related to an insurance company. This piece was penned by Kevin Goff, copywriter and creative director for advertising agency Leo Burnett of Chicago. Yes, that Kevin Goff — our interviewee for Chapter 3 (Sound and Image) of Moving Images. For those wishing to pursue further explorations of principles of communication linked to short-form pieces and advertising, you might want to check out the earlier post What Exactly is that Movie? As a matter of fact, I will be using it for the next couple of weeks in my own classes. You will find lots of fun material to learn from, debate, and play with.
Playing with Media Literacy: Walter White at the Super Bowl
February 2, 2015 by carlcasinghino
mediateacherdotnet 
[…] an appreciation of Saul Bass and the close-up interview with Kevin Goff, creator of the 2015 Esurance ad featuring the Breaking Bad Walter White character and McDonald’s “Mom vs. Dad” and “The Last Fry,” among others. […]