Feeds:
Posts
Comments

David James Rosen guitar

One of most fun and versatile formats to utilize for prompts with video projects is that of the movie trailer. Over the years, I have found that using the vehicle of the movie trailer as a starting place for students can provide very fruitful and engaging options for source material and assignments related to various topics or skills, whether exploring cinematography, establishing particular storytelling values, or working as a team to communicate promotional messages.*

In ongoing discussions of sound design and music in media creation, earlier this month there was a very interesting piece on current trends in creating music and soundscapes for movie trailers. Ever notice that the song or instruments you are hearing in that new movie trailer isn’t quite what you remember from the original recording but it’s also sort of like it?  It very well might be the result of work from people like composer, musician, and producer David James Rosen (seen above with guitar).

Want to find out more about why some of those sounds you are hearing in trailers sound kind of familiar but then again also not, such as for M3gan, Ant-Man and the Wasp: Quantumania, or Black Panther: Wakanda ForeverThis artist’s work and that of re-imaginers (and re-shapers) of sound like him are discussed in the article Movie Trailers Keep Tweaking Well-Known Songs. The Tactic is Working(by Eric Ducker for the New York Times). The issues and media creation concepts addressed in the article could be fertile ground for classroom discussion, while the creative outlets it describes can also provide some interesting areas for students to explore in assignments involving sound design and use of music in video production.

“*P.S.: I have to add that I often provide options to using strictly a movie trailer as the model or inspiration for projects, and in recent years I have found that when title sequences for episodic series (along with openings to scenes) are offered as alternatives to feature trailers as reference points in assignments, students pretty consistently opt for episodic series’ title sequences.  Episodic series tend to be where they’re at.

Capt. Jean-Luc Picard on The Love Boat (DALL-E image from Vincent Casinghino)

Earlier this summer, my youngest son, a high-schooler, shared some images he had generated using recent versions of apps designed to produce images from text descriptions (including DALL-E 2 and Craiyon). He is quite well-versed in developments in the technoverse and described a variety of angles with recent developments in AI, particularly related to these uses.  In the realm of artificial image creation, mediateacher.net has discussed The Uncanny Valley and other topics; meanwhile, the generation of artificial content — from image creation to deepfakes to audio impersonation continues to get slipperier and harder to spot.

DALL·E 2022-08-25 10.53.20 - The skeksis from dark crystal as painted by Gustave MoreauIn our work related to media literacy, we constantly examine questions related to authenticity, truth, origin, authorship, and other factors of media messages. Artificially generated images, sounds, text, and other media creations that continue to emerge in the communicative landscapes of digital media will continue to present moving targets for media literacy. The magazine Wired offers the page The Artificial Intelligence Database to track articles and developments in this arena.  Recently, the article We Need to Talk about How Good A.I. is Getting by Kevin Roose appeared in the New York Times, asking questions like how good is A.I. getting at completing advanced tasks or “will it take my job?” or “what exactly is art (or other creative products) generated by programs and computers?”

I gave the info for the first image, but are there any guesses as to the second image?  Add a comment!  In a little while, I’ll divulge the info for the DALL-E image generated from my son’s prompt.

family reunion core ender

Anything being sold here on Family Reunion?

In the ongoing series sharing references and resources to the economically-oriented aspects of media literacy education, here are some recent pieces of interest to share related to advertising and media.  Product placement is a core element of investigation for media literacy coursework, and here is a recent highly interactive article by Sophie Haigney titled How Products Became the New TV Stars.  And for those interested in knowing who is vying to be the current “King of Product Placement” in Hollywood, here is an article by Brian Steinberg for Variety.

Pitch Notes 102

Just a quick note about a part of the media creation process that has the potential to provide fertile ground for classroom discussion and skill development: The Pitch.*  (See also: Pitch Notes 101.) 

IMG_0370

I am commenting here because this spring, my Advanced Video Production class has engaged in what have been the most fruitful, productive, constructive pitch sessions I have seen.  In this case, for the final project of the course, based on Chapter 7 writing and Chapter 8 project in Moving Images, the students came to class with outlines and project development materials (story breakdown, log line, other possible elements) and needed to pitch their concept and gameplan to a collaborative team.  Very positive attitudes, creative and respectful reactions and conversations, and concrete story development (along with discussions of sound, visuals, and more) was achieved by all group members.  

One resource available related to the development of skills in pitching and workshopping is a unit on media storytelling from members of Pixar studios (by Khan Academy) and which features a section on Pitching and Feedback.

* Please note: This process also has the potential to provide some of the most thorny challenges to any learning environment: through pitches, students open up themselves to group feedback in ways that can make them vulnerable and defensive.  It is critical to put into place effective, healthy approaches to workshop-type classroom situations and feedback-based interactions.  Make sure to examine a variety of project-based learning strategies outlined in texts like Moving Images and in resources available such as through mediateacher.net or the Journal of Media Literacy Education.

Movies, Anyone?

End of moviesWhat is going to happen to the experience of going to the movies?  Over the course of the global spread Covid-19, among the areas of human behavior most affected by the pandemic have been in the venues of the performance arts and the cinema.  Already, impacts of streaming services, home viewing, and related shifts in moving image culture had been causing widespread questions about the future of the experience of moviegoing through large screens in a shared, public venue.  There have been many analyses and editorials on the challenges facing the theatrical motion picture experience, from angles related to business, technology, sociology, creative expression, and beyond.  In addition, there have been many heartfelt expressions of the value and importance of motion pictures as a vital medium of creativity and human expression, and this topic can be a fertile area of dialogue in the classroom.  One such recent piece is by columnist Ross Douthat, titled Is this the End of the Movies? (New York Times, March 27, 2022).  

us jordan peeleIn this piece, Douthat investigates this question in a lively essay that concludes with some interesting suggestions for improving the current crisis of cinematic moviegoing and the viability and importance of feature films in our culture.  Most interestingly for work related to Media Literacy Education is this recommendation: “…Second, an emphasis on making the encounter with great cinema a part of a liberal arts education… at this point, 20th-century cinema is a potential bridge backward for 21st-century young people, a connection point to the older art forms that shaped The Movies as they were. And for institutions, old or new, that care about excellence and greatness, emphasizing the best of cinema is an alternative to a frantic rush for relevance that characterizes a lot of academic pop-cultural engagement at the moment.”

HUGORelated to the work being done by Media Literacy Educators across the country, this can be seen as quite a message about the importance of our mission, a call to renewal and reinvigoration and action, and a strong point of reflection on the key role of motion picture arts as communicative vehicles to understand, articulate, and share our experiences and expressions of the world.