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Posts Tagged ‘Media Psychology’

far cryIn discussions of CG and visual effects on various occasions – such as ones at mediateacher.net with visual effects supervisor Greg Butler – one of the topics that regularly arises is the particular challenge of animating people.  This involves the concept of the uncanny valley – that territory whereby the closer one gets to creating an artificial human, the creepier and more repellant that version becomes (recently confirmed through research by Maya Mathur and David Reichling).  It seems to be not such a big issue for gamers (such as with Assassin’s Creed, Call of Duty, or Far Cry), but in fiction movies, the trend has been towards creating very cartoonish-looking people.  Among the most famous examples of the uncanny valley turning off viewers have been in the performance capture features of Robert Zemeckis, such as in The Polar Express and Beowulf, as well as earlier Pixar efforts such as Tin Toy (with that unintentionally gruesome baby) and Toy Story.  When reviewing the history of CG in animated features, it is interesting to track the development of animating humans as it settled into a distinctly stylized, successfully cartoonish look, such as in Ratatouille, The Incredibles, and Up.  One notable moment in CG features that struck me was with the release of the feature Monster House, in which the setting was animated in a hyper-realistic mode and while the characters were created using performance capture, the design distinctly pursued a claymation look, most visibly noticeable in the hair of the characters.

MogWhen I was watching some British holiday commercials that were highlighted by the blog Media Psychology, I chuckled at one long ad featuring the CG cat Mog (for Sainsbury’s narrated by Emma Thompson).  I wondered, “so when cats watch this, are they creeped out?  Do they experience the uncanny valley too?  And what about dogs?  Do they get a chill down their spine watching CG puppies like when we watch The Polar Express and they yell out, ‘please, just turn on Madagascar again!'”  

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