Posts Tagged ‘Generation Like’

Slide1Perhaps school started for you recently or you are in the first days of a new school year — here’s a reminder that I have posted earlier pieces for starting off the year, including ones that feature links to media literacy coursework slideshows with linked videos, activities, and other useful resources.

Generation LikeMeanwhile, I was recently reviewing trending topics and reference points for new media, and I laughed when I saw the opening video to Tyler Oakley‘s YouTube page in which he gushes about the wonderful year he’s had  and that PBS “did a documentary about me!”  I guess it says it all about “Generation Like” that he declares it’s a documentary just about him when Douglas Rushkoff and the FrontLine producers create a new, insightful piece about “how the perennial teen quest for identity and connection has migrated to social media — and exposes the game of cat-and-mouse that corporations are playing with these young consumers.”  As Alissa Quart adds, “today, coolness is … like you have to be constantly selling yourself, showing yourself and marketing yourself… Instead of turning your back to the audience or wearing sunglasses at night, you’re taking off those sunglasses and you’re smiling into the camera.  The currency now is one of constant approval and a constant hum of self-assertion…”  Get it, Tyler?

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Photoshopped WomenSince it’s the end of the year, there are lists all over the place of the best, the worst, and all in between of the year’s movies, shows, games, news stories, vines, live feeds, and everything else from the worlds of moving images and sounds.  I will share one that I find particularly useful for media literacy educators, which is a short piece from BuzzFeed in the vein of the work done by the Media Education Foundation.  Titled Photoshopping Real Women Into Cover Modelsit’s succinct, well produced, and eye-opening for teens (and will be for quite a few older people as well).  For me, this is one of the most important visual literacy themes for our students today because kids have been so skillfully conditioned by our media environment to believe unconditionally in popular culture’s models of behavior, of consumption, of what is supposed to attract and repulse us.  As a result, many young people never even start to question these forces while they have been simultaneously led to believe that they are absolutely independent in their choices, tastes, and values.

For longer pieces on this and related topics, Media Education Foundation also offers many titles investigating these forces from numerous angles, including gender roles, violence in the media, ethnic stereotypes, and more.  For younger students, here is a page from Canada’s MediaSmarts with short videos and lesson plans establishing the basics of media literacy.  Finally, on mediateacher.net, check out these posts  Generation Like or Digital Nation/Merchants of Cool for materials, lesson plans, and further reading.

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5371v1076If you are looking to review media literacy analytical resources that might be useful for the upcoming school year, this hour-long Frontline piece from this past semester can provide useful perspectives on the generation in our classrooms today, christened “Generation Like” in the title to this PBS documentary.  Hosted by author and mediamaker Douglas Rushkoff who writes, “Generation Like explores how the perennial teen quest for identity and connection has migrated to social media — and exposes the game of cat-and-mouse that corporations are playing with these young consumers.”  Also take a look at my earlier post which includes a lesson plan created for the Frontline exposés Merchants of Cool and Digital Nation and may provide guidance or ideas for similar lessons with Generation Like.  

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