Popular Culture revolves around so many factors, and simply being popular is certainly high among them. This generally requires appealing to a wide audience, and how a media creation can do so seems to balance on some pretty thin tightropes these days. This article by Cara Buckley about how the release of the movie Captain Marvel has played out through digital media discusses the impact of critical platforms, trends in social norms, and trolling on the reception of movies and their place in our culture. Indeed, even their right to develop a healthy existence, or at least as much as the metrics and contributors to Rotten Tomatoes allow them to.
Archive for the ‘Chapter 1’ Category
Byte the Vine
Posted in Chapter 1, Chapter 5, Media Literacy, tagged Anastasia Bell, Bytedance, Casey Neistat, Medium, Musical.ly, Snapchat, The Merchants of Cool on October 29, 2018| Leave a Comment »
Three years ago, on these pages was the post Snapchat 101. Haha, how quaint. Right? Heard about Bytedance lately? Or Musical.ly? (If not, check out this thoughtful piece by Anastasia Bell from Medium, if you hadn’t seen it earlier this year.) So what is the price of “meaningless stuff” — as some describe the content shared through apps like these? We’ll be calculating these prices for a long, long time, I think. Some things change, and some never will — like the elusive nature of trends and what new gotta-do-it twist will draw in teens and even younger viewers, and now creators, of media. And while certain content of The Merchants of Cool might seem “old” by now — are the core messages of it really all that passé?
Here’s to Eisenstein!
Posted in Chapter 1, Chapter 5, Directors, tagged Folding Ideas, Google Doodle, Kuleshov Effect, October, Peter Bradshaw, Sergei Eisenstein, The Battleship Potemkin, The Guardian on January 22, 2018| Leave a Comment »
Today’s Google Doodle is dedicated to one of the true pioneers and master directors of cinema: Sergei Eisenstein. In fact, the splash page illustration of Chapter 1 of Moving Images is inspired from one of Eisenstein’s most famous films, The Battleship Potemkin. Funny enough, you can look to the last post on mediateacher.net to see a reference to the core of one of the key aspects of Eisenstein’s work and the innovations in editing that he and his peers were establishing in their work, montage style of editing and the meanings that can be forged through the relationships and juxtapositions of shots. The example used there is expressed in the idea known as the Kuleshov Effect. For more, here is a fine recent article on Eisenstein and another of his celebrated films, October, by Peter Bradshaw of The Guardian.
And for a YouTube essay on the function and form of the Kuleshov Effect, check out this video by Folding Ideas.


